Marketing strategy and the hunt for era V

ABSTRACT

This paper is a response to a recent special issue of the Journal of Marketing Management in which Shelby Hunt celebrates the achievements of 40 years of marketing strategy. In noting the passing of the ‘old guard’, Hunt calls on a new generation of scholars to meet the challenges confronting marketing and to develop new theories and frameworks to advance Marketing Strategy into Era V. We take for our inspiration Hunt’s own words, specifically his reference to the ‘promising’ and ‘problematic’ that he uses to characterise the current and latent state of marketing strategy. To build our vision and map out our agenda we offer an alternative reading of this discipline through the idea of Marketing Strategy as Discourse (MSAD). Within the paper, we outline the role that discourse can perform as a resource to reconfigure our appreciation of marketing strategy.     

The Brexit effect: the case of UK ADR performance one year later

In an unexpected outcome, UK voters decided that it was time to exit the European Union based on the results of a vote held on 23 June 2016. Studies of the affects and implication of Brexit include a study showing that the vote was met with a negative short-term wealth effect for UK American depository receipts (ADRs). This study examines the one-year anniversary holding period returns of these ADRs along with the British Pound and the FTSE 100 to discover any lingering effects from the historical vote. Results indicate that the one-year holding period returns for the ADRs averaged 5.8% for the year while the FTSE gained 4.8%, the S&P 500 gained 15.4% and the Pound lost 13.2% of its value.     

The land sparing – land sharing controversy: Tracing the politics of knowledge

Feeding 9 billion people by 2050 on one hand, and preserving biodiversity on the other hand, are two shared policy goals at the global level. Yet while these goals are clear, they are to some extent in conflict, because agriculture is a major cause of biodiversity loss, and the path to achieve both of them is at the heart of a public controversy around ‘productive’ land use and biodiversity conservation. Over the years, the scientific, policy, civil society and agri-business communities have been engaged in producing evidence that can support a land sparing policy (separating intensive agricultural production from biodiversity conservation) or a land sharing policy (integrating the two in larger and more extensive landscapes). This paper contributes to this debate by analyzing land sparing and land sharing (LSS) as a socio-technical controversy. Through the analysis of large and small corpora of scientific, policy, corporate social responsibility and sustainability standards documents we explore the ethical underpinnings and social networks that support the opposing sides of this controversy. We explore these linkages in order to explain how the concept of land sparing achieved dominance in the scientific literature and how the concept has been taken up in international policy, business and civil society circles. We examine the convergences and divergences in alliances between actors in this controversy in order to map how specific actors have promoted the concept of land sparing as the best way to used land for biodiversity and food production.     

A three-frequency dynamic factor model for nowcasting Canadian provincial GDP growth

This paper estimates a three-frequency dynamic factor model for nowcasting the Canadian provincial gross domestic product (GDP). The Canadian provincial GDP at market prices is released by Statistics Canada annually with a significant lag (11 months). This necessitates a mixed-frequency approach that can process timely monthly data, the quarterly national accounts, and the annual target variable. The model is estimated on a wide set of provincial, national and international data. In a pseudo real-time exercise, we find that the model outperforms simple benchmarks and is competitive with more sophisticated mixed-frequency approaches (MIDAS models). We also find that variables from the Labour Force Survey are important predictors of real activity. This paper expands previous work that has documented the importance of foreign variables for nowcasting Canadian GDP. This paper finds that including national and foreign predictors is useful for Ontario, while worsening the nowcast performance for smaller provinces.     

Laying the foundations of international careers research

As an editorial to the special issue “new avenues in international careers research” this article discusses the roots of the international careers research stream, which sits at the intersection between career studies, HRM and international management. In order to support future studies in this emerging area of enquiry, we attempt to lay down the foundations of a research agenda based around what we see as the three core areas of interest: contextualised careers research, comparative careers research and careers research in internationally operating organisations. After providing some suggestions for the kinds of theoretical and methodological tools that will be required to build on these foundations, we introduce the five empirical papers that comprise this special issue.     

Visions and scenarios of democratic governance in Asia 2030

Using the Six Pillars foresight workshop process, forty-five Asian political, policy and activist leaders explored the futures of democratic governance. Organized and funded by Oxfam and the Rockefeller Foundation, the organizing hypothesis was that without a change in the nature of governance in Asia, poverty could not truly be uprooted. Changes in governance needed to be imagined and created from the ground up, not just imposed by the past or the elite. Five visions with accompanying causal layered analysis were developed by participants. Generally, these visions focused on more inclusion not just at the level of voting, but in terms of the participatory creation of alternative futures of culture, technology, economy and polity.     

“市民社会”及其在《资本论》中的逻辑地位(一)——兼与沈越教授商榷马恩著作的翻译问题

市民社会在马克思著作中具有两类四种含义,应基于马克思独特的思维方法把握不同含义之间的内在关系。作为资产阶级意识形态核心理念的"市民社会",与所谓普世价值密切相关,它是马克思理论集中批判的对象。如果说马克思具有某种市民社会理论的话,也只能看成基于唯物史观把握资本主义生产内在机理的理论。应从原则高度明确反对将两种性质的市民社会理论有意无意地混淆起来的做法。沈越教授将市民社会臆想为没有阶级属性的永恒的"中产阶级"社会。认为西方经济学、西方哲学等只是这种没有阶级属性的市民的意识形态,不具有资产阶级性质,应该不加批判地原原本本地"拿来"。他还试图通过个别德文词的辨析,一方面将苏俄马克思主义和中国既有的马克思主义理论贴上"伪马克思主义"的标签,另一方面把马克思理论整体性地改造成没有阶级属性的意识形态意义上的市民社会理论。实质上是有意识地将马克思理论与西方意识形态混为一谈。     

新型军人养老保险制度的构建及其转轨成本测算

我国现行军人养老保险是军队统筹,且保障范围狭窄、制度衔接不畅、实际养老待遇较低、财政负担过重、基金管理效率低下;为实现养老保险制度全民统筹和切实保障军人的养老权益,应构建社会统筹与个人账户相结合、辅以年金账户的新型军人养老保险制度。军人养老保险制度的转轨成本来源于当前军人养老保险制度下隐性债务的显性化,采用系统动力学模型对军人养老保险制度的转轨成本进行模拟测算,结果表明：截至2090年底转轨成本将全部显性化,“老人”和“中人”的转轨成本都呈先增后减的趋势,2035—2065年的转轨成本最高;借助社会统筹账户资金积累的缓冲和人口年龄与人口结构的变化,能够分散制度转轨带来的财务支付风险,改革不会对政府财政带来巨大压力。因此,应坚持养老保险社会统筹的改革方向,积极推进军人养老保险制度改革。     

Feminism and the Physical Cultural Studies Assemblage: Revisiting Debates and Imagining New Directions

Abstract

The relationship between feminism and PCS is complex and an exemplar of the politics of knowledge production. We begin this paper by detailing the evolving relationship between feminism and PCS, and identify two key ways that feminist sport scholars have responded to PCS. Whereas one group has rejected PCS outright, another is reappropriating PCS for their own purposes. Aligning with the latter, in the remainder of the paper we offer one of many possible imaginings of a feminist interpretation of the PCS assemblage. More specifically, we briefly outline how a feminist engagement with some of the key tenets of PCS facilitated new understandings of New Zealand women’s embodied experiences of netball, includingMāori women.In so doing, we reveal what a FPCS approach might look like in practice and highlight ways that feminist scholars have, and can continue to, contribute to the PCS agenda through embodied, theoretical, reflexive, political, contextual and culturally-specific research.